While online ordering is on the rise worldwide, we thought of deep diving into India, one of the fastest growing countries and see how things are looking in there. There were just too many options to order from and a lot of startups trying to fight the giants but here’s the list of the top 5 E-commerce platforms of India.
Well, no surprises here. The world’s richest man is ruling India as well where his platform is the E-Commerce leader with 31.9% market share of the total Indian share in 2018 which has only gone up since then.
And there are more than 120,000 sellers listed on the platform which help in raking in this big revenue. There was news that Amazon made more than 100 sellers over-night millionaires in just one day, obviously during the Prime day sale. Majority of the credit goes to great customer support it offers and the kind of marketing they’re doing right now helping Amazon feel like one of our own and gaining the trust of the people.
India’s desi own store which when launched dreamt of being the Amazon of India someday. Doomsday arrived faster than they expected and before they could become the Amazon, Amazon itself arrived in the country.
Obviously, there was some first-mover advantage and the benefit of home ground where at some point it too had 31.2% of the market share and it was continuously acquiring bigger online brands like Myntra, Jabong and other smaller online stores but the glory didn’t last long and the share started going down.
It’s still surviving after being taken over by Walmart and they might have some fun surprises for us in store but currently, it’s on a decline and it would be hard to get back on track.
A mobile recharge website turned into bill payments website turned into a payment processor turned into an E-Commerce store, I am not sure what Paytm is but one thing is sure, that it’s trying to be everything for the Indian audience.
It went viral with its QR-codes payment system when the country announced demonetization and almost everyone from fashion stores to vegetable sellers started accepting it widely.
Now, they sell clothing to bikes, everything on Paytm and it is fun to see where it takes them.
The stand-alone fashion site which later got acquired by Flipkart is still one of the best and most popular online fashion portal. It has tie-ups with every other big fashion labels and even has several of its own private labels to maximise the profitability and rake in most out of its users.
Its major competitor was Jabong which also got acquired by Flipkart but now there’s not much fuss left in it and Myntra is still standing strong, Amazon and Flipkart themselves have also started their own fashion section selling clothing directly but haven’t been very successful in their attempts.
I hate to bad-mouth companies but converting a deals website into a full-fledged E-Commerce platform when there are hundred other competitors with bigger pockets, that’s a bad idea. I am not sure how it’s surviving, People say it was at some point the market leader but then the figures have only drained down from there to a minority. Enough of negativity, let’s just skip it.
Well, those were the five most popular ecommerce platforms of India and obviously the final choice for all us should be Amazon, their support and pricing is unbeatable.